With 15+ years experience working in elite sports partnerships Brett Williams is NatWest Group’s resident expert in partnership activation and sponsorship contractual rights. Having worked with 6 Nations Rugby, England Cricket, Scottish Rugby, Balmoral and Royal Highland Shows and Team GB/ParalympicsGB (just to name a few), understanding the implications of robust IP rights and category exclusivity has become imperative to driving brand fame and award winning Sponsorship Campaigns.